Today we are going to prove that you are probably over complicating your onpage SEO. How you can simplified it in 2019.
I have no idea why but for some reason there’s this myth in the SEO community that you need to do like 50 different things and your on-page SEO to rank a site. Many people say like you need your schema and your optimize images and you need 10,000 words and you need 50 pages the ad that more content blah blah blah.
There’s so many myths going around what I want to break it down today. Just four things you need for on-page SEO and then I want to do what all those myth creators don’t do. I’m gonna break down the four things you need.
I’m going to show you a site that breaks all their rules that they say you need. That’s still ranking number one why because it follows the four rules of on-page SEO.
Let’s get right into these four magic rules for on-page SEO. They’re so simple that people probably aren’t gonna believe me. I’m going to show you a super ugly site that’s ranked and it just follows these four things. It doesn’t even follow them that well just it follows the main ones.
Let’s get into it number one is have your keyword in domain or URL. I can actually just say domain URL that’s rule number one get your keyword in your domain or your URL.
Now this is a totally a different topic but Exact Match Domains(EMD) still work very well. Some people think they don’t but they have their place. You have to know when to use them.
It’s the most important ranking factor for on-page SEO if you can’t get it in the domain get it in the inner URL. I’ll show you more examples of this once I show you the the live site the proof site. I’ll kind of break this down even further but that’s rule number one get the keyword in the domain or in the inner URL.
Number two is get your keywords in your title. I don’t know why people don’t put their keywords in title but that’s the most important on-page rule.
Number three keywords in each tags alright and lastly put your keywords in your content. Now, this is where a lot of people mess up. They try to like find some magic formula for how what their keyword density should be for their content.
When it comes to putting keywords in your content you want to under do it. Just have it in there a couple times and it depends on how long your content is. You know if you of a thousand words put it in a few time. If you only have 100 words just put in once that’s it. If you only have 500 words put in once or twice. Under do it because content is the smallest on-page factor out of these four things.
This one is by far number one what least domain is and then URL if you haven’t an inter URL title those are pretty close. These three right here are take the majority of the on-page of these four rules. This takes up a little more than content but it’s nowhere near as big s these top two. As long as you get the top two right you should be fine.
So many people mess this up because they don’t realize how unimportant content is. They try to put like some magic keyword density in there when the fiest two points are way more important than this.
Just make sure you get your keywords in there you’re targeting at least once. You’ll be fine even if you have 2,000 words. Only have your keyword in there once that’s fine as long as you mix it in your H tags. If you just have it once in your content you’ll be fine. You’ll rank as long as you get your linking right as well.
A site which breaks all On-page optimization rules but still ranks!!
Let’s go take a look at this example, this is a site that ranked with “Tennessee SEO”. It is the the top three spots. When we go to the site you will see that it breaks most of the on-page rules. Take a look at it and also notice the title still says 2016! I’m sure doesn’t help the click-through rate.
What do you notice when you go here this site is freaking ugly. It is very ugly there’s only a few pages on it. This content if you read it it is not good. There is no schema, there’s no mep, no name address, phone number, no contact information at all. So you know what people do they come to this site and they leave. The bounce rate should be extremely high because there’s nothing to do and the contents are horrible. Once people starts reading this content they’re like alright I’m out of here. The site sucks, breaking every on-page rule. The webmaster even didn’t optimize the images.
So, as you can see from this site this been ranking number one for years now yet it breaks every on-page SEO for all of us out there.
So, how the site ranked in the top spots?
what do you notice about this site it has keywords in the two most important places. It has keyword in the domain which is number one by four and then it has it in the title, ok.
Then take a look at the H tags
You don’t have to get perfect H tags, it’s more about the domain and title or inner URL and title as well.
Lastly the density of the keyword “Tennessee SEO” it looks like four times there.
So, as you can see how this site rank top spots for 2 years now with those four rules and the H tags and content didn’t even do that.
You want to make sure you get the first two right first and foremost and then the follow up. If you can get your keywords in your domain you have to know how to do competition and analyzing or how to gauge competition. You don’t just want to go out and get an EMD for everything because it’s not possible.
There are certain niches where they want Authority sites ranking. Although an EMD will help you the juice is not going to be worth the squeeze for you. If you go out getting indy try to rank for best hair products, that is going to be littered with super-high domain authority sites. In order for the rank for that you need thousands of domains. It’s not worth having an exact match demand for a term like that.
Tennessee SEO is much different because it’s not littered by super high authority sites. So, this is the type of niche where you can use an exact match domain. Always make sure you gauge competition and know if it’s a type of niche that you can use an EMD for.
EMD’s always work they always give you the biggest on-page edge. Sometimes there’s some niches where you need to back it up with a lot of authority with your linking. It isn’t worth it for an EMD and it would be more worth it to create an authority site.
So, that’s when it comes down to for domain URL. Lot of times
When you’re working with clients and having keywords in domain even it’s not an EMD is huge for local because a lot of times local isn’t littered with high domain Authority sites. If you can’t get it in the domain you just have like this
If you’re already in the process of starting a site you just want to add a new keyword put it in the inner URL just like above.
Alright, next to the title. Sometimes I’ll repeat domain keyword in the title then sometimes I’ll use an LSI version. If I have Tennessee-SEO.com. sometimes I will do “Tennessee SEO” again in the title and sometimes for affiliate type sites I’ll put LSI in the title like “SEO in Tennessee”.
if I try something like“Tennessee search engine optimization company” or “the number one SEO company in Tennessee” and then it’s gonna help you rank for anything with company. That’s gonna help me rank better for even LSI.
So, always make the most your titles and get as many keywords in there as you can. Don’t worry a ton about if you create LSI in here or not because you can always do that in the next thing which is your H tags.
Now let’s go to our h1 tag in this
specific example “Nashville SEO” is in the H tag. Since it has “Tennessee SEO” in URL and in title I’m not gonna repeat it on H Tag. At the most I’m gonna do “SEO in Tennessee” but I’ll usually even do something like “Tennessee search engine optimization”.
So, my next thing here would either be “SEO in Tennessee” or, something like “search engine optimization in Tennessee”. My point is I’m using LSI which is basically like synonyms. LSI a different way to say your main keyword. Then in my other H tags which usually h2 or h3 tags I’ll do a mix of keywords. I do this a lot where taking the main niche of the keyword, targeting and put it in an H tag. Still mentioning the main niche without other keyword in there. Don’t overdo either of them especially your content.
So, that’s the rules for the H tags. When it comes to content just make sure you have your keyword at least one time but do not overdo it. Putting your keyword in there like 15 times gonna hurt you because you already have it in the URL & title.
Hopefully this helps you simplify your own page SEO. I promise you and hopefully you can see for yourself it doesn’t need to be that complicated